10 Ways to Make Money in Digital Marketing without Much Investment
Digital marketing has been the single biggest disruptor to the way businesses operate and advertise themselves over the past decade. With more and more consumers now turning online before visiting brick-and-mortar locations, it’s clear that digital marketing has fundamentally changed how we advertise products and services in today’s world. Digital marketing has become much more than just pay-per-click advertisements on Google or Yahoo! Although pay-per-click remains one of the most popular forms of digital marketing, there are many other ways to earn money from digital marketing that don’t involve paying someone else to put up your advertisements.
1) Becoming a reseller
To make money on your own terms with digital marketing, you can become a reseller for other companies. As a business owner, you already know how difficult it is to get new clients. It's hard enough selling your own products and services; why not let someone else do all of that work for you? Reselling basically entails selling products on behalf of another company. The business lets you market and sell its products, getting a commission every time you make a sale.
2) Using social media
Just because social media isn’t directly involved with money doesn’t mean it has no business-savvy applications. Linkedin, for example, is a social media site that lets professionals connect with one another—for free. And Facebook? It lets users do pretty much whatever they want! The point is that these platforms don’t necessarily fit into neat categories.
3) Providing valuable content on your blog
It’s a fact that content is king on today’s internet. According to research by BuzzSumo, for example, top ranking posts attract between 11 and 13 percent of all social media shares across Facebook, Twitter, LinkedIn and Google+. If you can create content that drives engagement from your audience—from social media followers and email subscribers—you’ll be well on your way to making money with digital marketing without much investment.
4) List your website
In digital marketing, it’s not about how much you make; it’s about how much you convert. This means that even if you have a million views on your website, but don’t get any conversions, you aren’t making money.
5) Sell affiliate products
Do you have a passion for shoes and nothing is sexier than a pair of red pumps? If so, why not turn your love of high heels into profit? Affiliate programs are a great way to promote products within your niche. Each time someone clicks through your affiliate link, they pay you a small commission. Signing up is simple: just look for an affiliate program on their site and apply. Most companies will let you begin using their product right away.
6) Start consulting/freelancing services
If you don’t want a full-time job but need some extra cash, there are still a few ways you can make money. Websites like Upwork and Fiverr offer freelancing jobs for as low as $5 per hour. If you have more technical skills, sites like Codeable offer some higher paying jobs—$40/hour isn’t uncommon for some of their more advanced developers.
7) Build an ecommerce business with Shopify
If you have an idea for a high-margin product or service and don’t mind managing order fulfillment yourself, Shopify is a great way to get your online store up and running. As a bonus, Shopify is one of our top affiliate partners so you can drop ship with them as well. They offer free shipping as long as orders are at least $50, and they pay merchants 2 percent per sale.
8) Use Fiverr for low-cost gigs
There are many different types of services you can offer through Fiverr. Advertising, graphic design, data entry, online research – these are all areas where you can earn money using only a small amount of initial investment and a lot of hard work.
9) Create your own ebook or course, and sell it on platforms like Udemy and Teachable.
You don’t need a big audience to make money with online courses. You do need something valuable to teach—and if you can fill a demand, there are unlimited opportunities.
10) Utilize Facebook ads
Facebook ads have a lot of targeting capabilities, giving you precise control over who sees your ad. That means you can market your product to people who fit specific demographics, based on their age and gender, as well as their interests and hobbies. While it may seem like a good way to waste money, if you’re careful about how you use Facebook ads, you can get great results for very little investment.
